Outstanding web design is critical to your business’s success. It can increase your site’s visibility and drive more leads and sales.
A well-designed website also improves your brand’s credibility and builds consumer trust. It can even help you rank higher in Google search results. Learn how to choose the best professional web designer for your business.
Visual Hierarchy
If you’ve ever landed on a webpage and struggled to find the essential elements, it’s likely due to a lack of visual hierarchy. Hierarchy refers to ranking design elements in order of importance and how they’re sized so that users can easily discern where their eye should go first.
A website with a clear visual hierarchy will make it easier for users to understand the purpose of each design element, which is critical in gaining trust and completing tasks on the site. Without it, users can quickly feel confused and overwhelmed, leading them to close the page or even abandon your business quickly.
The principles of visual hierarchy are based on the premise that the eyes follow a natural progression. Considering this, it’s essential to determine your key points and rank them accordingly. From there, you can use variations in colour and contrast, scale, and grouping to create a clear flow.
One of the most common ways to create a visual hierarchy is by enlarging an object’s size, which can draw the eye and establish its importance. For example, Netflix uses this technique in their homepage design, where the text “Unlimited movies, TV shows, and more” stands out because it is more significant than other elements. It also makes sense because Netflix’s central message is that their service is unlimited, so they must communicate this to their audiences.
Another way to create hierarchy is through contrast, which can draw the eye and establish an element’s priority. For example, if an object is the most important and requires immediate attention, you can emphasize this by placing it in a darker colour than the rest of the design. Conversely, if an element is less critical and can be pushed off to the side of the page, you can decrease its visibility by surrounding it with more negative space. It is because if an element is less visible, it will be considered lower in the hierarchy. For outstanding web design, check this out.
Clear Calls to Action
A call to action is an essential element of a website because it lets users know what their next step should be. It can be as simple as clicking on a button to purchase a product or sign up for a newsletter, but it can also be more complex, like directing the user where to find the information they are looking for. Users may become frustrated and leave the site without clear calls to action.
Web designers often use colour to draw the eye and create impact when creating calls to action. In particular, bright colours such as orange and red have improved the performance of calls to action. Large font size is also effective in grabbing the user’s attention, but it is essential to use the correct font that is attractive and fits the rest of the website.
Web designers should also consider where the call to action should appear on the page. Research has shown that most people read websites in an F-shaped pattern, so content placed early on the page is more likely to be seen than if it appears towards the bottom of the page.
Negative Space
Negative space is critical, especially in web and app UI designs. It helps to cushion the essential elements of your design and makes them stand out from the rest while creating a sense of clarity for users. It can also enhance your website or app’s overall look and feel.
In simple terms, negative space is the unused area on a page or screen. It can be any colour, pattern or textured background but is often used as white space. It is not a necessary feature of good web design, but it can be a powerful tool for catching your audience’s attention and helping to create a visual hierarchy.